Answer by Kelvin Lam:
Jamie Oliver is probably one of the most famous living celebrity chef in the world. He not only owns a massive restaurant empire with over 50 Jamie Italians opened in various locations throughout the world, generating over 100M pounds in revenue in 2014, but wrapped around this empire is also layers of publishing and TV production ventures that have taken the Jamie Oliver brand to all four corners of the globe and generated another 30M pounds n revenue in 2014.
From River Café sous-chef at the age of 23 in 1997, he has gone on to become the second best-selling British author of all time, with 10 million cook books sold, as well as created dozens of TV shows that have been broadcasted in more than 100 countries and translated into over 30 different languages, making Jamie Oliver a global household name.
On top of traditional media outlets, Jamie Oliver also understands the importance of social media and how these platforms can further entrench his status as a celebrity chef. He has the ability to attract a large following due to his already larger than life stature in this space, while the recommendation engines work in his favor by pushing out popular tweets, pictures, and video clips of power users like himself. Jamie Oliver has fully embraced the potential of these new technologies and is without doubt, one of the most powerful voices on these platforms with over 4M Twitter, 3M Facebook, 2M Instagram and 1M Youtube followers.