What are some of the worst and best brand promotions in movies? by Niveth Richard
Answer by Niveth Richard:
Bond movies have the best brand promotions. Not just now but ever since the Sean Connery times. And the beauty of it is, the character gets in ever so fittingly into the brand.
If you have watched Spectre, the recent Bond movie, it showcased a total of 17 different brands. Some of them are as below.
Aston Martin designed Bond’s Spectre DB10 car:
Belvedere vodka is stirred, not shaken, in Bond’s martini
Jaguar‘s C-X75 concept (worth more than $1 million) is driven by villain Mr. Hinx.
Globe-Trotter is 007’s preferred luggage brand in the film.
The Macallan: A bottle of 18-year whiskey can be glimpsed on the table in Bond’s apartment when Naomie Harris pops by for a visit.
N.Peal‘s charcoal grey cashmere sweater is worn by Craig in the movie and its poster.
Omega‘s Seamaster 300, one of two of the brand’s timepieces in Spectre.
Tom Ford- 007’s snappy suits, eveningwear, shirts, knitwear, ties, accessories and the Snowdon and Henry sunglasses
Rolls-Royce 1948 Silver Wraith one of the pickup vehicles
Vuarnet made the $600 shades that Bond wears in the Alps.
These are brilliant product placements because it does not feel or seem out of place. They don’t tamper the storyline or try to reinforce their presence by popping up again and again. They do their impact ever so slightly but leaves a punch.
Infact the placement of these brands do not distract but rather define Bond.